Spotted over in the comments on Design Observer:
“If you use a typeface without knowing who designed it, it is like sleeping with someone and not knowing their name.” (Robert Bringhurst)
Blimey – that could well be the most pretentious piece of crap I’ve ever heard. Who gives a flying fuck who designed a typeface? Get over yourself…
Someone’s got to say it: typography is not the be all and end all. It is not the secret to the mystery of life. It will not save the starving and poor.
No one ever died from a bit of bad kerning or over-zealous leading.
It’s. Just. Type.