The Seven Levels of Product Packaging

Tuesday, August 28th, 2007

“A couple of weeks back Apple came out with a new keyboard, and due to the local Mac retailers not receiving their shipments immediately, I decided to order direct from Apple. I picked up the box today, and expecting something vaguely keyboard-sized, I nearly choked when the receptionist pulled out a rather large box. Inside of which was another box. Inside of which was another box. Not to mention the plastic. Observe:”

Many layers of packaging before finally reaching the keyboard.

Figure: The seven levels of hell product packaging.

(Via mezzoblue.)

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