after decades of receiving complaints about TV adverts sounding louder than the programmes, the Advertising Standards Authority (ASA) has finally acted: as of this month, commercial breaks may be no louder than the transmissions in which they appear.
I can’t remember the last TV ad I saw. I don’t watch live TV anymore except on rare occasions and if I ever watch a commercial channel I pause it, then wait 15 minutes before beginning just so I can fast forward through the bloody things.
Mainly because they’re just too loud.
Interestingly, however, despite fast forwarding through ads I can still tell you about the different campaigns. I think they’ve cottoned on to people like me and are deliberately making them so they’re as easily understood at x32 speed as they are at normal rates.
Except perfume ads. They’ll always be unintelligible no matter what speed you play them.