Northumbria University Design School

Friday, October 31st, 2008

I was invited to go down to Newcastle on Wednesday to give a talk at the University of Northumbria’s School of Design, now situated in its rather spiffy new building (the one on the left in the second image below)

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Northumbria is Jonathan Ive’s old stomping ground. Like me, he got his first break designing for the toilet industry so it’s almost like we’re twins. Er…

I was given an open brief which is always a bit tricky so I decided to do an amalgam of two talks, my annual “Good Design/Bad Design” lecture (where I challenge conventional wisdom on what ‘good design’ is) and the best bits of the keynote I gave in Texas in June (where I suggested university-based design education should be about making a difference in the world, not just churning out industry fodder).
When I arrived in Newcastle (I hadn’t been there for a while and had forgotten how cold it can be, despite it being a few hundred miles south of where I live now) I was pleasantly surprised to see this sign:

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Resisting the urge to add the missing apostrophe and correct the spelling of my name (ahem) I quickly took a photo with my iPhone and emailed it to my boss. I’ve now decided to make similar notices and pin them up around my own uni to make me seem much more popular than I am.

The lecture theatre we were moved to unfortunately was a little lacking heat-wise which (and here’s my excuse) led to me forgetting quite a few of the points I wanted to make, as did the fact that the head of design for Philips was in the room and I had planned on making quite a few criticisms of some of their products, including an electric shaver I was asked to review for Amazon.co.uk! (I must post that this weekend, in fact – suffice to say it doesn’t get very good marks from me, largely because of the excessive packaging and use of proprietary chemicals for cleaning). Needless to say I hastily skipped all the slides relating to that but because I couldn’t quite remember where they were I was keeping half an eye on my presenter display ready to click my remote furiously.
I was told later he’d have loved to have heard my take on things. Oh well.

It was, incidentally, a pleasant surprise to be greeted by a never-before seen sight: students voluntarily sitting on the front row:

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Despite the cold (the hats and scarfs above were a necessity) and having to skip through the last bits due to time constraints (top tip: when combining two different talks, both an hour long, you might want to chop half of it out if you still want to stick to 60 minutes) I think it went okay. I’m always a bit nervous about these things – as an outsider I’m able to be a bit more controversial than I could be normally and drop a few metaphorical bombs before leaving them to carry on the discussion, and I had planned a few zingers but was in the end a bit more restrained than usual, even skipping my traditional (half joking) rant about typography. Oh well.

I was also a bit down what with it being my birthday – enough to depress anyone the wrong side of 35.

Excuses, excuses.

I was really pleased to be asked and appreciated the audience’s participation in some of the ‘magic’ tricks (one of which I tried on a colleague in the pub when I got back to Scotland that night and, much to my surprise, it worked). I won’t tell you any more about it – if you want to see it you’ll have to invite me to come and talk 😉

My thanks of course to the students who found their way to the new venue and suffered through the cold (and my talk), to Jamie Steane, Head of Visual Communication and Interactive Media Design, for inviting me, and to Dr Joyce Yee for taking me to lunch and giving me a tour round the new building. Design is clearly a feather in Northumbria’s cap and the university’s investment in the building sends a clear signal about that. One that, I noticed on my way home, lights up for all in Newcastle to see at night:

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