Microsoft’s failed marketing strategy

Saturday, July 25th, 2009

Having staked out a business that serves PC makers first, IT drones second, and consumers dead last, Microsoft is left only to advertise that its software arrives on cheap hardware that isn’t burdened with being cool or sexy like Apple’s. As a marketing strategy, that’s so blatantly moronic that it’s hard to imagine a Fortune 500 company could decide to do that.

Roughly Drafted Magazine on why Windows 7 is Microsoft’s next Zune. It’s a long article but well worth reading. Having lived through 1995/96 it brought back a lot of memories…

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