Archive for the ‘Apple’ Category

Microsoft’s failed marketing strategy

Saturday, July 25th, 2009

Having staked out a business that serves PC makers first, IT drones second, and consumers dead last, Microsoft is left only to advertise that its software arrives on cheap hardware that isn’t burdened with being cool or sexy like Apple’s. As a marketing strategy, that’s so blatantly moronic that it’s hard to imagine a Fortune 500 company could decide to do that.

Roughly Drafted Magazine on why Windows 7 is Microsoft’s next Zune. It’s a long article but well worth reading. Having lived through 1995/96 it brought back a lot of memories…

Mac OS X Leopard Server looks like a potential VLE winner

Thursday, October 18th, 2007

Apple announced the release of Leopard, the new version of the Mac OS, this week.
What hasn’t got so much attention is ‘Leopard Server’ which has two features that make it particularly appealing as an educational tool.

The first is ‘iCal server’ (above) which seems a simple way to handle room and equipment bookings in a transparent way – anyone with iCal or a standards-based calendar program could see when that data projector was being used, for example, and by whom.

But here’s the potential killer: a Wiki server.
Most wikis suffer because they look awful and are really tricky to edit, but Apple’s solution looks like it has great WYSIWYG editing tools. The potential for collaborative research sites, student writing/research and VLEs is massive – I can see this being much better than systems like Blackboard, for example.

Worth checking out if you’re into that sort of stuff.

BBC gives mixed signals on Mac compatibility

Tuesday, October 16th, 2007

Two bits of interesting news today from the BBC. Firstly, BBC content will be available free of charge from some wireless hotspots in the UK. And secondly, thanks to a deal with Adobe, it looks like Mac and Linux users will be able to use the iPlayer to download programmes, something that only XP users have been able to do.

Except…

But Mr Highfield [the BBC’s director of Future Media and Technology] said the BBC had not committed to offering the iPlayer to Mac and Linux users who want to download and keep content on their machines for a limited period.

He said: “We need to get the streaming service up and look at the ratio of consumption between the services and then we need to look long and hard at whether we build a download service for Mac and Linux

“It comes down to cost per person and reach at the end of the day.”

Erm, no. It comes down to equality of access for a service that is funded by a license fee. Something that is enshrined in the BBC’s charter.
I pay the same £10 charge every month for the BBC as an XP user. Saying it comes down to cost per person is like saying Sony TV users are a different breed from Samsung TV users. The BBC (and Highfield specifically) have changed their tune on this before – telling reporters that they couldn’t offer Mac users a download service because of Apple’s ‘restrictive’ DRM system while plumping to use Microsoft’s platform-specific and therefore even more restrictive system.

Why has the BBC got someone so obviously ignorant about IT matters as the head of ‘Future Media and Technology’?

The Seven Levels of Product Packaging

Tuesday, August 28th, 2007

“A couple of weeks back Apple came out with a new keyboard, and due to the local Mac retailers not receiving their shipments immediately, I decided to order direct from Apple. I picked up the box today, and expecting something vaguely keyboard-sized, I nearly choked when the receptionist pulled out a rather large box. Inside of which was another box. Inside of which was another box. Not to mention the plastic. Observe:”

Many layers of packaging before finally reaching the keyboard.

Figure: The seven levels of hell product packaging.

(Via mezzoblue.)

iPhone gets a wag of the finger

Saturday, January 13th, 2007